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About us

A family truck, from Oroville.

Serranos Taco Truck is run by Fermin, an Oroville local — serving the food he grew up with to the town he lives in.

The hand-painted cactus and desert-flower mural on the side of the Serranos Taco Truck
The truck — painted, not wrapped in vinyl
Meet the founder & CEO

Hey, I’m Fermin.

A proud resident of Oroville for many years. I founded Serranos out of my passion for authentic Mexican cuisine and my love for serving the community. For me, it’s about more than just tacos — it’s about creating connections and sharing the flavors I grew up with.

My goal is to deliver exceptional food and friendly service with a personal touch, because Oroville is more than where I work — it’s where I live, raise my family, and call home.

Our story

It started with the food we missed.

Serranos started with a love for great food and a passion for sharing authentic Mexican flavors. Our mission is to serve Oroville fresh, delicious tacos made with family recipes and the finest ingredients. Every taco is crafted with care to bring you the perfect bite every time.

That is the whole business plan, and it has not changed. Press the tortillas fresh. Make the salsas ourselves. Cook it when it is ordered. Be somewhere findable, every single day.

How we work

Four things we will not do.

We will not pre-cook your order

Food made in advance and held warm is a different thing from food made when you ask for it. We do the second one, even when the line is long.

We will not buy the salsa in

Three distinct salsas, made in-house, at different heat levels. It is the part of the plate people remember, so it is not the part to outsource.

We will not price ourselves out of town

We are a community business in Oroville. Keeping the food affordable for the people who live here is the point, not an afterthought.

We will not leave anyone with an empty plate

Vegetarian every day, gluten-free options, and simple orders for kids. Tell us what you need and we will make it work.

The truck & the food

Our own truck. Our own food.

Every photo here is ours — the truck, the plates, and the line at the window.

The Serranos Taco Truck wrapped in green cactus and desert-flower artwork with the SERRANOS lettering on the side
The truck. Hand-painted cactus and desert flowers, and you can spot it from a block away.
A line of customers waiting at the Serranos Taco Truck service window
A normal afternoon at the window.
Carne asada fries topped with cheese, meat and guacamole
Carne asada fries — the plate people come back for.
Street tacos in a paper boat topped with cheese, cabbage and cilantro
Street tacos, made to order, dressed the traditional way.
Testimonials

What others are saying.

From Oroville locals and from festival crowds across the North Valley.

Made me feel right at home.

Fermin and his truck made me feel right at home last year in Westwood Paul Bunyan Mountain and Blues Festival 2019. I’m from SoCal and came up farther north than I’ve ever been in on the 395 or the 5 to open up Blue Ox Coffee on Birch St. Three great and distinct types or salsas, a vast menu, and even some liquid refreshments to make me feel like I’m right back on Imperial Avenue in San Diego, enjoying one of my many favorite late nite taco spots! Thanks Fermin.

Fernando Lemus
Fernando Lemus
Paul Bunyan Festival, Westwood
Just pure yummy goodness.

Just pure yummy goodness. The flavors on every dish. The Carnesada fries. Burritos and tacos and much more. Very Delicious.

Pamala Cota Taylor
Pamala Cota Taylor
Regular
Great food and great people.

Great food and Great people.

Gene Oxley
Gene Oxley
Oroville
Try it risk free

100% satisfaction guaranteed.

We know food has to look as good as it tastes. Every taco is prepared with care — and if you are not satisfied, we will go the extra mile to make it right.

Nor-Cal's spot for fresh tacos & more.

Come eat with us.

We are out 11–7 daily around Oroville. Call or text (530) 370-1844 for today's spot, a large order, or a catering quote.

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